One of the worst parts of Capitalist globalization in the 21st Century is that it carries deep white supremacist culture everywhere there are Human Beings. It is relentless and sophisticated to such an extent that, for example, Beyonce becomes a cultural ambassador for white supremacy and its consumer products of weaves, wigs, dyes and creams. For many, this article from Brazil is an eye opener into how deep racial inferiority has infected African People worldwide in the 21st Century. Yes, very damaging and negative things can be PanAfrican. Our struggle is to find organizing/educational/mobilizing ways to destroy those negative PanAfrican ideas and practices... wherever we BlackFolk are on Planet Earth!-- SEA
Black Women of Brazil is a photographic and
informational blog featuring bios and interviews of a diverse array of
Brazilian Women of African descent, as well as news and current events
about Afro-Brazilians.
Sunday, January 20, 2013
Inspired by Beyoncé, actress Roberta Rodrigues straightens her hair and goes blonde; says guys are crazy about her new look
Actress Roberta Rodrigues who first became famous in her role as Berenice in the 2002 hit film Cidade de Deus (City of God) has decided to go against the grain in the Afro-Brazilian women's hair revolution.
She straightened out her curly locks and added some blonde weave. As we
have shown in a number of previous articles, the issue of hair and the
infamous "good hair/bad hair" debate is huge amongst black Brazilian women, subjecting them to harassment on the job, disrespectful song lyrics and influencing low self-acceptance amongst children. But the open discussion is also leading many black women to embrace their natural hair in numbers that could be considered revolutionary
in a country where straight hair is the standard of beauty. Due to
these politics of hair, it seems that Roberta is getting some backlash
over her new look.
Below are photos of her current look as well as over the years. With her new look, the Brazilian press was quick to slap the Beyonce label on her (as they've done with countless other black women in Brazil) calling her "A Beyoncé do Alemão" (The Beyoncé of Alemão, in reference to Complexo do Alemão, a group of 13 favelas (slums) in the north zone of Rio de Janeiro). Well, in reality, it was Roberta herself who said that the look was actually inspired by the American singer. Again the Beyonce thing. So what does this say about the world's top black entertainer if she's inspiring other black women to go blond, straight and weave? It's funny, around 40 years ago, black American women inspired a very successful black Brazilian actress to accept her natural hair. More on that later in this post...For now, here's the story on Roberta.
Roberta Rodrigues on her long, straight hair: "They're saying I abandoned my roots."
Below are photos of her current look as well as over the years. With her new look, the Brazilian press was quick to slap the Beyonce label on her (as they've done with countless other black women in Brazil) calling her "A Beyoncé do Alemão" (The Beyoncé of Alemão, in reference to Complexo do Alemão, a group of 13 favelas (slums) in the north zone of Rio de Janeiro). Well, in reality, it was Roberta herself who said that the look was actually inspired by the American singer. Again the Beyonce thing. So what does this say about the world's top black entertainer if she's inspiring other black women to go blond, straight and weave? It's funny, around 40 years ago, black American women inspired a very successful black Brazilian actress to accept her natural hair. More on that later in this post...For now, here's the story on Roberta.
Roberta Rodrigues on her long, straight hair: "They're saying I abandoned my roots."
Despite some criticism, the actress is enjoying her new look: “I often say that there is a Roberta before and another after this hair.”
Roberta
suffered criticism for straightening her hair
Despite some criticism,
Roberta is finding everything wonderful. “I'm really enjoying it. It’s
completely different from anything I've ever done. I often say that there is a
Roberta before and another after this hair. I think people really notice blondes
more. The hair really calls attention, it's very funny.”
Roberta doesn’t hide the
fact that she loves kinky/curly hair, but says that it is easier to take care
of it straight. “Having straight hair is much easier. I wake up, take a bath, run
my hand through my hair and I'm ready. Kiny/curly hair requires more care. You
have to wash it, put cream in it, dry it with a towel and then use a hair
diffuser,” she says.
To achieve this
long-haired look, the actress enlisted the help of a weave that requires some
caution: “I have to moisturize it a lot and use a special brush. All of the blonde
parts are weave. I didn’t dye my hair because it would break everything and I
could end up going bald!”
Rodrigues says that the
concept of beauty in Complexo do Alemão is inspired by Beyonce. “They like blonde, straight
hair. It (Alemão) has Beyonce as reference and they create amazing looks,” she said. “I felt very different,
I'm more successful. The guys go crazy, it's funny. I think that it's a fetish
for men. I put two things together: black and blonde. Now I use red lipstick
because it matches. I’m loving myself blond and straight (hair).”
In an interview from July, the actress revealed that she thought of herself as ugly as a child and was the only black girl in a school she went to. But with the support of her father she overcame this bout of low self-esteem. The radical change of hair styles is an about face for Roberta as in that same interview she said that using a diffuser was great for her natural hair saying, "I love it! It leaves my hair super beautiful." It seems that attention from the opposite sex and local beauty standards have a way of changing one's tune.
In an interview from July, the actress revealed that she thought of herself as ugly as a child and was the only black girl in a school she went to. But with the support of her father she overcame this bout of low self-esteem. The radical change of hair styles is an about face for Roberta as in that same interview she said that using a diffuser was great for her natural hair saying, "I love it! It leaves my hair super beautiful." It seems that attention from the opposite sex and local beauty standards have a way of changing one's tune.
On her latest character, Maria Vanúbia, Rodrigues says that she is abused and loves to
appear and show off her body. “She always shows her body and speaks full of
gesture. She's enough all by her self”, she says, noting that the approach of writer Gloria Perez to the
favela (shantytown) is real. “We see in the text care, affection. They're scenes
that don’t continue in the stereotype of the slum.”
Roberta as the "The Beyonce of the Alemão Complex"
So let's
consider a few things here. Number one, just curious, what does it say
when the world's top black female entertainer is inspiring women of
African descent to go blond, straight and weave? The politics of black hair has also been debated in speaking of the First Lady of the United States, Michelle Obama.
Is this simply how it is or is it part of the sacrifice that women of
African descent must make in order to reach the highest pinnacles of
success? I won't get into that here because it's already been thoroughly
debated. But I will say it's intriguing to say the least. The most
visible persons of African descent in the world are African-Americans,
but even they must deny (or would it be sacrifice?) a part of themselves
that signals African ancestry in order to achieve mainstream
acceptance. Consider this interesting and ironic story.
Zezé Motta (left) is one of Brazil's most successful black actresses of the past four decades. In the 2005 book Muito Prazer
by Rodrigo Murat (Fundação Padre Anchieta), Motta recounts travelling
to the United States in 1969 with a theater group of director Augusto
Boal. At the time she was accustomed to wearing a straight, Chanel wig.
When she arrived in Harlem, she met a group of African-American
militants who were shocked at the sight of her wearing this wig. It was
at a time when Black Power and "Black is Beautiful" were the slogans of
the day. Besides wearing the wig, Motta was also accustomed to using a
hot comb to straighten her hair. It was after this encounter with black
Americans who were fully committed in accepting and promoting the black
aesthetic that Motta began to assume herself as a black woman. As Motta
put it: "I went out in the streets of Harlem and I noticed that black
Americans walked with their heads held high. I didn't have this
subservient posture that I felt in Brazil and in myself. This trip had
this importance (because) it made me see my country from the outside."
Thus, 43 years
ago, African-Americans helped an Afro-Brazilian woman find her identity
and pride in her African-oriented features. 43 years later, another
African-American, Beyonce, is influencing some Afro-Brazilians to return
to the era of the suppression of the African aesthetic. Is this the
path to success? Should this even be considered true success when
socially oppressed groups accept the aesthetics imposed upon them by the
very system that they once fought against? Or is this, as Rodrigues and
many other women will argue, simply a question of hair maintenance?
Another deep question. Think about that one.
On another topic, Rodrigues says that scenes from the Salve Jorge novela don't continue with the stereotype of Brazil's primarily Afro-Brazilian favelas. In a long post from a few weeks ago about the highly anticipated Globo TV series, Subúrbia (which
featured a 90% black cast), that ended up descending into well-known
stereotypical depictions of Afro-Brazilians, one of the characters we
discussed was Jéssica as portrayed by actress, Ana Pérola. Here is what we wrote in that post:
"Speaking
of her character, Ana Pérola herself describes the Jéssica character as
“vulgar”, “full of attitude”, a woman who “uses sensuality well” and a
total “periguete”. In Brazilian slang, a “periguete” is defined as a
“woman that goes to the dances to enjoy herself, dance, drink and get
with various guys at the same time; she is vulgar in how she dresses,
how she speaks, walks and acts." The type of woman known in
African-American communities as a "hoochie". The character is also a
throwback to the old Brazilian stereotype of the "crazy black woman",
the "nega maluca."
Rodrigues
describes her character, Maria Vanúbia, as someone who "always shows
her body and speaks full of gesture." In most of the reviews of the
series, Maria is described as a "periguete" (see news clipping above). I
don't know about you, but this sounds like a stereotype to me. And
considering how black Brazilian women are portrayed in Brazil's most popular novelas, is another "periguete" (sexually promiscuous person) really a good look?
What's
your take on Roberta's new look? Should women of African descent feel
obligated to wear their hair in its natural state while other women have
the freedom to experiment with various styles? How much does the
standard of beauty of the opposite sex influence a woman's look? For
black girls who continue to feel a certain self-rejection of their
natural features, are people like singer Beyonce and actress Roberta
Rodrigues sending a negative message about self-acceptance or are they
good representatives of individual freedom of expression? Feel free to
leave a comment. Below are a few more photos of Roberta, both from the
current TV series and over the years.
Roberta as the "periguete" Maria Vanúbia
In July interview with singer/actress Preta Gil
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